Acumen is a full-service marketing research firm. We’ve conducted primary quantitative and qualitative across a broad spectrum of industries and disciplines for over 15 years. We work closely with clients to strategize, develop, and implement marketing research studies from conception through dynamic analysis and reporting. Our body of work encompasses a wide range of studies and methodologies across myriad industries in both the B2B and B2C sectors. We continually strive to raise our own bar, utilizing the newest technologies while retaining time-tested methods.
Harvesting actionable marketing insights requires thoughtful planning. So first, Acumen closely examines your core issues to best inform the research design. The ultimate goal of the research is to generate fine detail AND the Big Picture views you’ll need to navigate your marketplace successfully. Whatever your research objectives may be, Acumen has the passion and expertise to conduct quantitative or qualitative research, or the integration of both, at the highest level.