We live and breathe marketing research, and we love to talk about how we help companies “See the Big Picture.” But our clients’ own words uniquely convey the passion and precision you can expect from Acumen. Here’s what they’ve said about us…

Acumen Marketing Research became one of our preferred vendors after the first project we did together. They take the time to really understand the goals and objectives of our projects and have proposed sound changes to our process that result in great finished products. In addition, the reports we receive from Acumen are highly innovative. They go out of their way to depict data in a way that people at all levels of our organization can easily understand and put to use.”

— CVS/pharmacy

Acumen has consistently come through with not only well designed and issue sensitive recommendations, but also meaningful and impactful analyses. They’ve always been timely and responsive, regardless of the deadline. Working with Acumen reminds me why it’s always good to get a research perspective from outside of our own company.”

— Au Bon Pain

Acumen has been a great partner of ours over the years. Their research has been fast, detailed and actionable, and they always add value to the research design through good advice and insight.”

— AutoZone, Inc.

It’s been a pleasure working with Acumen. From start to finish, they are thorough, accurate and deliver valuable insights beyond just the data.”

— Conover Tuttle Pace

Acumen always finds ways to add value to our search for knowledge. They are inquisitive, insightful, and very detail oriented. The questionnaires from Acumen are designed to obtain the maximum amount of information from targeted respondents.”

— Connoisseurs Products Corporation

Acumen consistently recommends appropriate research methodologies that generate the consumer insights we need to make key marketing decisions. The projects have been timely, on or below budget, and most importantly, provided reliable information which ultimately allowed us to succeed in the marketplace.”

— Hannaford Supermarkets

The research results from Acumen have consistently proven to be insightful, accurate, and actionable. Their research techniques ensure that you will get answers to support or refute your business hypotheses. For both qualitative and quantitative research, Acumen has top-notch people yielding valuable research information.”

— Lab Safety Supply

Acumen designed and facilitated a series of employee focus groups and produced an in depth, thoughtful report that influenced and informed the overall project. They brought great marketing research expertise along with a creative approach to facilitating sessions that generated many insights on what our employees valued.”

— BJ’s Wholesale Club

Acumen made it easy to get great insights into our business. They offer turnkey resources and they made a point to really understand what we were trying to get at. They design the research more effectively because they know what we’re looking for.”

— Au Bon Pain

Acumen has done several research projects for us that required a sophisticated approach using some unique techniques requested by our client. They did an excellent job of delivering the project requirements on time and on budget. They are a pleasure to work with and did a great job explaining the results.”

— BBG Global

Acumen works hard to exceed clients’ expectations. They provide a quality work product and are very accommodating. I was also impressed with their willingness to provide counsel and advice long after being paid for the original work product without requesting additional payment.”

— American Dental Partners, Inc.

Acumen has the experience, knowledge and presence to create and manage research studies for Fortune 100 companies, and the personality and patience to shepherd marketing virgins through the process…If you want it done right; if you want actionable information; if you want more than your money’s worth, go see Acumen’s Steve Kalter.”

— Wright Design

Acumen has a rock solid foundation in both the Science and Art of surveys and analysis. Their feedback is clear, direct and based on numerous years of applied experience, but they also do a great job of balancing the need to execute with urgency. In short… they are absolute pros, and a pleasure to work with!

— Avery Dennison

Acumen just has a feel for market research; they understand complex business problems and have been a quick study in multiple industries. Their expertise in market research allows them to grasp a business problem and recommend the best type of research project to analyze possible solutions. Then their vast experience allows them to do a great job at actually executing what they set out to research. Acumen has done excellent work for me multiple times that has helped me do a better job.

— Philips Healthcare

I had the pleasure of working with Acumen on two custom research projects. In both instances, I presented them with ambitious learning objectives, an unreasonably short timeline and a budget that shouldn’t have adequately allowed for everything that I needed to learn. And yet, in both cases, they delivered professional, timely results that more than satisfied my objectives. Equally important, I found Acumen to be extremely easy to work with – – very “issues oriented,” focused on getting me actionable learning, and easy to talk to during the formative stages of both projects. Beyond this, my management team appreciated their clear and concise reporting on the back-end of the projects.

— Lion Brand Yarn

Acumen designed research studies, questionnaires, and discussion guides that got at the heart of the matter expertly and efficiently. Their reports were insightful, detail-oriented, and actionable, and provided services in a very timely and cost efficient manner.

— Garelick Farms

You’ll be in good company working with Acumen. Here are some of the distinguished brands for whom we’ve conducted research: