Our Services

Acumen is a full-service marketing research firm. We’ve conducted primary quantitative and qualitative across a broad spectrum of industries and disciplines for over 15 years. We work closely with clients to strategize, develop, and implement marketing research studies from conception through dynamic analysis and reporting. Our body of work encompasses a wide range of studies and methodologies across myriad industries in both the B2B and B2C sectors. We continually strive to raise our own bar, utilizing the newest technologies while retaining time-tested methods.

Harvesting actionable marketing insights requires thoughtful planning. So first, Acumen closely examines your core issues to best inform the research design. The ultimate goal of the research is to generate fine detail AND the Big Picture views you’ll need to navigate your marketplace successfully. Whatever your research objectives may be, Acumen has the passion and expertise to conduct quantitative or qualitative research, or the integration of both, at the highest level.

Quantitative Research

Quantitative research speaks to the heart of what we love to do at Acumen. Using precise data, artful graphics, and articulate text, we bring insights to light in the most concise and compelling way. Acumen has the expertise and bandwidth to have conducted online and mobile survey research worldwide in over 40 countries and 25 languages. Merging art with science, our distinctive reporting style transforms complex marketing data into information you can quickly grasp and set into motion.

Research Arenas

  • Advertising Testing
  • Awareness and Usage Studies
  • Brand Persona and Brand Equity Measurement
  • Celebrity Approval Ratings
  • Concept Testing
  • Customer Satisfaction and Key Driver Analyses
  • Employee Engagement and Retention Studies
  • Market Feasibility Studies
  • New Product/Service Development
  • Packaging Tests
  • Public Polling
  • Spokesperson and Sponsorship Potential
  • Taste Tests
  • Tracking Studies (Pre-Post and Ongoing)
  • Usability Tests

Qualitative Research

Acumen’s qualitative research gets to the core of your key issues with creativity and is guaranteed to open eyes. Our meticulously crafted Discussion Guides are designed to maximize the insights that will surely be uncovered in our focus groups or in-depth interviews (IDIs). We’re expert at developing and incorporating Projective Techniques to reveal visceral feelings and help glean insights that aren’t obtainable using more direct lines of inquiry. And our qualitative reports synthesize and condense findings to present user-friendly, actionable insights objectively and eloquently.

Research Methodologies

  • Consumer IDIs (1-on-1s, Dyads, Triads, etc.)
  • Executive In-depth Interviews
  • Focus Groups (in person and online)
  • Mobile Fieldwork
  • Mystery Shopping
  • Online Surveys
  • Product Placement (In–home usability tests)
  • Retail Consumer Store Intercepts (Exit Interviews)