Our Story

Our Background

Acumen Marketing Research has been conducting qualitative and quantitative research since 2002. By merging art with science, our distinctive reporting style enables quicker absorption of findings.

Our expertise is wide-ranging, from customer satisfaction surveys to brand equity trackers, from concept testing to employer branding studies. We’ve conducted research for CVS/pharmacy, AutoZone, BJ’s Wholesale Club, and many other distinguished brands. Specialties include custom survey and focus group research in the retail, health care, food/beverage, and automotive industries.


Our Approach

We take great pride in delivering marketing research beyond expectations, ahead of deadlines, and under budget. We enjoy working closely with our clients to build long-lasting relationships. It will quickly become apparent by our personal service that your research study is “our baby,” too. Our focus is to become your go-to research supplier, always ready at a moment’s notice. In the long term, the body of knowledge we accumulate together from multiple studies will play to your strategic advantage.

Acumen’s reports are uniquely designed to deliver the most astute observations, concise analyses, and actionable findings possible. Our dedication to quality reporting is unmatched in the industry, and we are relentless in raising the bar with every new study.

Acumen prices marketing research studies affordably, and we like devising ways to add value. In the planning stages, we’ll suggest options to reduce your research costs without sacrificing quality. Once a study is completed, we’re likely to offer supplemental reports, presentations, or data tabulations for free. And long after your study has concluded, we’ll gladly revisit a project’s findings to discuss them with you in greater detail — without charge.

Acumen proudly donates a percentage of our profits each year to charitable organizations such as the Make-a-Wish Foundation, Habitat for Humanity, Hockey Fights Cancer, the Adler Aphasia Center, and many other worthy causes.